“What exactly is a Public Service Announcement? A PSA is a non-commercial advertisement, broadcast free of charge for the public good. PSAs are typically 30 to 60 seconds in length.
Please submit your PSA at least a week before the event.
Who May Request a PSA? In the case of our campus radio station, PSAs are offered to any UMSL-sanctioned organization or department. Organizations/departments may utilize PSAs to promote general awareness or a specific special event. The station manager reserves the right to decline PSA requests that are not of general interest to our listeners or that could be detrimental to the welfare and image of our station. Organizations or events that discriminate on the basis of race, creed, religion, gender, skin color, sexual orientation, national origin or ancestry, disability, marital status, political affiliation, or membership in the armed forces of the United States, will not be aired or posted.
When will my PSA be heard on the air? The station will make every attempt to present a condensed synopsis of the week’s PSAs once per hour. The synopsis will also appear on the station website. At least one full-length PSA will be read on-air per hour. The number of PSA requests per week will determine how often each will be read.
Timely PSAs, those promoting a specific event, will take precedence over “evergreen” PSAs, which contain information with year-round messages. For example, a blood drive PSA would be timely. A lost-and-found location PSA would be evergreen.